UtilaR
Empowering Informed Health Insurance Decisions
Client
Challenge
In Africa, health insurance penetration is critically low, with less than 10% of the population covered. Many individuals find the process of purchasing health insurance confusing, cumbersome, and time-consuming. Additionally, companies often struggle to manage employee health benefits effectively due to a lack of streamlined tools. Our goal at UtilaR was to address these pain points by developing a marketplace and management platform that simplifies the process for both individuals and HR professionals.
Goal
Simplify the User Journey: The platform needed to make it easy for users to compare and purchase health insurance plans. Enhance Transparency: We aimed to provide clear, concise information on each plan to empower users to make informed decisions. Facilitate Management: For companies, we wanted to create a dashboard that would streamline the onboarding and management of employee health insurance plans. Increase Accessibility: The platform had to be accessible to users with varying levels of digital literacy, ensuring inclusivity across different demographics.
Result
Since launching, UtilaR has seen significant user engagement and positive feedback. Key metrics include: User Adoption: Increased by 30% in the first six months post-launch. Conversion Rate: The plan comparison tool led to a 25% increase in policy purchases. Customer Satisfaction: Post-launch surveys indicated a 90% satisfaction rate among HR managers using the HMO Harmony Hub. Industry Recognition: UtilaR has been recognized as a disruptive innovation in the African health insurance sector, earning praise for its user-centered design.