I am Creative by "Design"

I am Creative by "Design"

I am Creative by "Design"

A Journey of Creativity, Strategy, & Entrepreneurship

A Journey of Creativity, Strategy, & Entrepreneurship

From a young age, creativity and entrepreneurship were deeply ingrained in me. My brother and I would craft makeshift toys from materials like cartons, using rotors from damaged devices to make our creations move. We didn't just build for fun—we sold our creations to other kids, unknowingly learning the principles of product design and business. Drawing was another passion, and I sketched anything that caught my eye, honing my observational skills. These early experiences taught me to experiment, iterate, and create with purpose, all while nurturing my love for design.

I also learned valuable lessons in marketing and customer relations from helping out in my dad's stores. I saw firsthand how building genuine connections with customers kept them coming back and brought in referrals. This blend of creativity, strategic thinking, and business acumen laid the foundation for my career in design. When I discovered graphic design in 2011, it felt like the perfect intersection of everything I had been practicing throughout my life. Today, these experiences continue to shape my work, where I combine creativity and strategy to deliver meaningful, impactful designs that drive business success.

Since 2014…

Crafting Growth: From Digital Marketing to Design Mastery

Crafting Growth: From Digital Marketing to Design Mastery

My design journey began as a freelancer, where I offered design services and later expanded into digital marketing, working with clients across various industries. From crafting branding and design solutions for businesses to helping startups build their online presence, I quickly recognized the transformative power of these skills in driving growth and making an impact.

As my expertise deepened, so did my passion for teaching. In addition to freelancing, I launched my first masterclass, equipping aspiring marketers and business owners with the knowledge to leverage digital strategies for brand growth. I also began teaching design classes, empowering others to turn their creative ideas into visual realities. This passion for sharing led to partnerships like my collaboration with PrestaShop, where I hosted a Digital Skills Workshop to empower entrepreneurs with the tools they need to thrive online.

2018

School of Banking & Leadership Excellence

School of Banking & Leadership Excellence

After years of practice in the world of design and digital marketing, I had an interesting chapter at the Access Bank School of Banking Excellence. It was an immersive experience where I went through their Entry Level Training Programme (ELTP), which covered everything from banking and finance to leadership, project management, and even marketing.

It wasn’t just about learning numbers; it was about building a strong foundation in management and personal effectiveness. Those skills have been surprisingly handy in my creative career, helping me stay organized and bring a strategic mindset to design projects!

Balancing Creativity with Play

Balancing Creativity with Play

When I'm not immersed in design or coaching, or contributing to my community, you’ll likely find me outside playing, exploring, traveling, playing sports, or getting lost in a good book—I make sure to balance creativity with play because it keeps life exciting and the creativity flowing!

After all, all work and no play would make Creative Collins a pretty dull boy - and I'm sure we don't want that 😀

I’m always working on something on the side...

I’m always working on something on the side...

Currently developing a B2B and B2C InsureTech SaaS platform focused on eliminating information asymmetry in the insurance sector and ensuring accurate risk scoring.

Also building a new learning platform for Learn Design HQ where I'm mentoring and elevating newbie designers' skills, and shaping the next generation of design professionals.

I have successfully trained 100+ designers

Currently…

Strategy. Design. Innovation

Strategy. Design. Innovation

With over 7 years of experience developing both B2B and B2C products, I have honed my expertise in designing desirable products and exceptional user experiences that drive business success. My approach centers on empowering organizations through strategic design thinking, innovative product solutions, and transformative change initiatives.

My ability to seamlessly blend creativity, strategic insight, and business acumen has consistently enabled me to expand clients' visions and product concepts, leading to outstanding product outcomes, enhanced user satisfaction, and measurable business growth.

Specializing in human-centered design, design leadership, and strategic communication, I excel at translating complex design concepts and big data into clear, actionable insights for stakeholders at all levels. Whether through conceptual diagrams, wireframes, high-fidelity mockups, interactive prototypes, or click-throughs, I ensure that the design vision is not only understood but also fully aligned across cross-functional teams.

CERTIFICATIONS

UX Design Foundations & Design Accessibility

UXcel

Digital Product Design: UX Research & UI Design

Udemy

Agile Certified Product Manager (ACPM)

utiva

Basics of Innovation Management

Ibmi

Design Thinking Certification

ibmi

Enterprise Design Thinking Practitioner

ibm

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Product & UX Designer, currently crafting experiences at ESProfiler.

Product & UX Designer, currently crafting experiences at ESProfiler.

Product & UX Designer, currently crafting experiences at ESProfiler.